EOTO 2 Reaction

     Blog 10

                            EOTO Reaction

                                            Gate Keeping 

                            

"One who tends to take guard" or a "personal controls access" This is GATEKEEPING and I got to learn about this term that I have heard before all around social media but I wasn't sure of its true meaning. 

This is when you like a product so much, maybe a drink, makeup, skincare products, even a brand in general that you feel like it has a personal meaning which you found it really important to keep to yourself.  

Social Media Nowadays is a place where you are vulnerable and open to the public eye, when you become part of the life of social media, your life tends to be exposed and this can be good and bad at the same time.This is when public figure and influencers try to hold back some information about themself and even things that they use on the daily.

This is when gatekeeping comes in hand to people that are influencers and public figures. In my perspective Gatekeeping allows the Influencer  have control in part of their life which is so reveal. 

I also learned about Propaganda ,and propaganda is the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person. You  can see the wave of propaganda on social media trying to convenience  the public of a certain product with marketing and  Advertisement using  persuasive techniques to try to convince people to buy their products.

 One example of propaganda Advertising  the use of fear tactics. Advertisers may try to convince people that they need a certain product in order to avoid a negative outcome.

I have learned the power of social media in today's society and how because of that words like Gatekeeping and the propaganda have raised the exposure that we have  in Media .